The Story Behind the PSA

 

Thanks to the help of a few dedicated volunteers as well as the staff team, Epilepsy Foundation of Greater Los Angeles was selected by Women in Film as a recipient for their award-winning Public Service Announcement Production Program. The entire creative process -- a series of meetings and phone calls, reviews of numerous drafts and rewrites, a 15-hour shoot day, and final production -- was guided by an amazing creative team assembled by Women In Film and working in conjunction with members of the Epilepsy Foundation of Greater Los Angeles.

The Epilepsy Foundation of Greater Los Angeles is incredibly grateful to Women In Film for this opportunity, which even led to the adoption of a new campaign slogan and call-to-action, read by the narrator in each PSA:
 

END EPILEPSY. Do you know how to help?


We invite interested readers to see it all--from the creative brief to the final scripts, the creative team, the behind-the-scenes images of the making of the End Epilepsy PSA, and the announcement of their launch in March 2011.

 

 

 

> Creative Brief

> Scripts

> Actors & Extras

> Press Release

> Behind-the-Scenes Photos:

 

 

About Women In Film

 

Women In Film is a non-profit organization dedicated to helping women achieve their highest potential within the global entertainment, communication and media industries and to preserving the legacy of women within those industries. Founded in 1973, Women In Film and its Women In Film Foundation provide for members an extensive network of contacts, educational programs, scholarships, film finishing funds and grants, access to employment opportunities, mentorships and the highly acclaimed and awarded Public Service Announcement Production Program. For more information about Women In Film and its programs, visit www.WIF.org

 

 

About the Creative Team

 

The END EPILEPSY Public Service Announcements (PSAs) produced for TV and radio at the end of 2010 were a product of the creative team assembled by the Women In Film PSA Program. The creative team included Katie Davison, Director; Tessa Bell, Producer; Coleen Hayes, Line Producer; Shawn Finger, Writer; Paul Laufer, Director of Photography; Katie Davison and Jonathan Covert, Editors; Karolyn Szot, Production Assistant; and Judith Parker Harris, Executive Producer and founding chair of the Women In Film PSA Program.

Key participants for the Epilepsy Foundation of Greater Los Angeles included Laurette Hayden, Elizabeth Aquino, Nathan Jones, Camilla Becket, Julie DesJardins; review by the Epilepsy Foundation National Office; and all the members of the EFGLA staff team.